by: Joemar Belleza
Building your own business is already hard in itself. But gathering customers is another story. If you are a business owner, you might have experienced this dilemma—perhaps even until now. The quest to look for potential customers is just like Prince Charming looking for Cinderella after the ball. It took him time. He exerted too much effort to look for the person who fits the shoe. But it was definitely worth it.
You might be a Prince Charming in the fairy tale. But this time, you are in reality.
However, the search for the Cinderellas in the sea of evil sisters is, just like in the movies, easier said than done. As a startup, you might face a limited budget and other inevitable circumstances along the way. But the non-stop quest for the right customers, as Prince Charming did, can be done through digital marketing.
As a business owner, surely you have heard over again the importance of marketing to achieve the growth your brand can reach. Yet it is hard to reap the benefits of marketing when there is no marketing strategy to start with. And speaking of marketing strategy, it also includes choosing the proper channels where you will be promoting and selling your products and services.
In our generation, we notice how brands are veering away from traditional marketing toward digital marketing. Even though traditional marketing is still in existence, the rise of digital marketing cannot be denied. After all, digital marketing has provided ease for businesses like yours to choose the target audience that may be converted into loyal customers.
BE WHERE THE FISH ARE IN
In a brick-and-mortar business, the expectation is that the customer will exert the effort of going to the place just to get the product or service that they want.
But it is a different story now. It’s the other way around already. It is the duty of the brand to be where its customers are. If your fish is in the sea, then you must be in the ocean–or pretty much somewhere the fish can thrive in a more logical sense.
Yet there are even small businesses that are going against the grain. They remain firm that customers should be where their business is instead of the other way around. Just a friendly reminder, the customers are already shifted online. The majority of them are already there. It is a fact that will not change any time soon. It might even be more pronounced in the coming years.
According to Statista, “There are approximately 688M active internet users as of January 2022, out of which 400M users use social media.”
In the Philippine setting, there were 76.01M internet users as of January 2022, according to the “Digital 2022: The Philippines” data by DataReportal.
This data only shows that most of your target audience is already online. And they also expect that you are also there while they look for your products and services. Therefore, if you are just patiently waiting for these people to show up on your brick-and-mortar doorstep, then you better close your door because your patience will lead you nowhere.
BE WHERE THE OTHER FISHERMEN ARE TOO
Competition is becoming fiercer each day for brands. Now is such a time when we can fully realize the saying “survival of the fittest.” Keeping an eye on your competition is one of your survival strategies. Doing such will allow you to see what they are doing and what you can improve on. Now more than ever, you will gain access to what your competitors are doing through digital marketing. But be also wary that if you can do it to them, expect that they can do it to you, too. But for what is worth, you will have a competitive advantage while getting to know these things.
BE EMOTIONALLY CONNECTED WITH THEM ONLINE
More time is being spent by consumers online rather than in a physical shop. The ease brought about by digital marketing allows consumers to get to know you in the comfort of their homes. On the other hand, you can also strengthen your ties with them even to an emotional level. When used correctly, digital marketing can serve as a way that will bridge you to your target market. And did we even mention how cost-effective that would be on your end as a business owner?
It has been said by Rahul Pandey, a Standford lecturer and FB engineer, that “Digital marketing is more than just getting likes and comments.” It is also a matter of paving a customer journey in the digital space. Whatever the size of your business, digital marketing can give you something that traditional marketing cannot.
If you are ready to scale your digital marketing strategy to the next level but unsure of how to do just that, DigiGlobal Solutions is here to bring you where the fish are in, be where the other fishermen are, and emotionally connect with your target audience.
Digital marketing services are essential for businesses of all sizes to take advantage of the many benefits of digital marketing. These services can help businesses to reach a wider audience, improve their online visibility, and increase their sales and revenue.
DigiGlobal Solutions is the Philippines’ best digital marketing company that offers a wide range of services to businesses of all sizes. We have a team of experienced and knowledgeable digital marketing experts who can help your business to achieve its online goals.
Your digital transformation is a step closer to where you are today. This is high time to not just join the bandwagon but to steer your own wheel and make more customers hitch your journey towards success. Let’s partner today and achieve greater heights!
And by the way, let’s find your Cinderella more quickly and efficiently.