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ARE YOU LOOKING FOR THE BEST EXPLAINER VIDEO CREATOR? Then, WE FOUND IT FOR YOU!

by: Joemar Belleza

THE COMPANIES WITHOUT A MARKETING DEPARTMENT?

A company’s sales and marketing departments are considered the lifeblood of small businesses. It is not surprising because businesses them to generate sales and build customer relationships. While it is a pillar that a company should have, most businesses do not have an in-house marketing department.

The million-dollar question is can small companies survive without marketing?

They can actually survive. But they cannot thrive. And there is a very thick line separating the two scenarios. As a result, some of these businesses are left with no choice but to operate as they are and rely based on the performance and merits of their products and services.

On the other hand, some startups do not have a separate marketing department. Therefore, their resources are limited. As a result, they will end up looking for ways to make ends meet. And one of the marketing strategies on the rise and is on top of the list is having an explainer video.

You might be thinking that there must be a handful of video production service providers that can help you make one. Needless to say, there are even options that may offer you the lowest rate.

THE QUEST FOR AN AFFORDABLE EXPLAINER VIDEO COMPANY

But an explainer video is not a one-size-fits-all kind of thing. At the end of the day, the question is, will their service fit you even if they offer the most affordable rate?

Choosing the right explainer video company does not only require ticking off your budgetary requirements. It’s just the tip of the iceberg. It would be best if you also considered the company’s customization level and industry expertise that justify their pricing.

Cutting through the clutter of choosing the best explainer video company is easier said than done. But, for once, it is not just based on the cool videos that they have made. As a business owner, you must also look into the work process they can provide you and your team. Ultimately, they must generate explainer videos that are concise yet impactful leading to sales.

SO WHAT NOW? HOW DO WE CHOOSE THE BEST EXPLAINER VIDEO COMPANY?

QUALITY OVER QUANTITY

We have heard about the business cliche that quality is better than quantity. It holds the same truth as the explainer video. It does not mean that when a service provider is loaded with videos, they are already the one to beat. As a business owner, you will undoubtedly agree with this. You will be more particular in the habit of providing quality to customers. And now that you are in the shoe of the client, this is a massive consideration on your part, isn’t it?

PRODUCTION PROCESS

Content is king in marketing, so as clarity is to an explainer video. And when we speak about transparency, it does not only mean the high-definition result of the video. Sure it does! But clarity can also cover the production process before creating your explainer video’s output.

An explainer video service provider can show you the bigger picture with the process they are about to subject you to the video creation. As a client, it must be an unwritten privilege to get the best service you OUGHT. After all, this might be new to you, so you must be guided throughout the creation process.

Some of the things that you must ask your service provider should include the overall process, timeline, as well as feedback channels, and opportunities. While the premise that the “customer is always right” is not always applicable, an explainer video company should not preach the result that you have in mind. Instead, they must partner with you and constantly collaborate to bring out the best end product that is guided by your vision and executed through the service provider’s expertise.

CUSTOMIZATION

If you are new to the topic of explainer videos, you must know at the onset that they are categorized into custom or templates.

Template, as its name suggests, is a kind of an explainer video that is already premade. More often than not, all things such as animation, voiceover sound effects, etc. are already in the video. Moreover, these are the kind of explainer videos that come at a much lower price. But it comes with a downside too. Since it is just a template, it is not branded and specifically made for your brand. However, there might be similarities, such as niches and services offered.

On the other hand, we also have custom explainer videos. This is the polar opposite of a templated explainer video. These explainer videos are tailored to fit the branding of your company. Plus, you are free to push through with the specific things you wish to be incorporated in the video relating to your brand. By having a custom explainer video, you are assured that you have the right script, images, and visuals that are aligned with your brand.

OPERATIONAL EXCELLENCE

An explainer video must have more than just fancy visuals that catch the eyes for it to be considered exceptional. There must also be prime consideration regarding the message you want to come across to your target audience. The message and the success of it being delivered are becoming the success metrics of an explainer video.

Such an instance can only happen if your explainer video is professional and can speak to your audience in a concise yet clear manager using the language they can understand. Therefore, the assignment lies on you to check the service provider’s portfolio.

In addition, the experience of the explainer video maker in a specific niche you are in also adds to the operational excellence they offer. This is so because their prior experience with companies of the same niche as yours will speak volumes to the proficiency in how they can talk to the specific audience that you want to reach–regardless if they are past clients or potential ones.

REGISTERED BUSINESS VS. FREELANCE ENTITIES/FREELANCES

Lastly, you have certainly taken care of your business, which is why you have registered it beforehand. Would it be even more compelling that you, as a legitimate business, also do business with a registered company? At times, pricing differs because of the legitimacy of business entities. In addition, registering one’s business is synonymous with building trust among employees, suppliers, and customers.

AT THE END OF THE DAY?

At the end of the day, the decision is solely dependent on your choices. Yet, these things may be a guide for you in choosing the best explainer video you can partner with. But if you want a company that ticks off boxes of quality over quantity, production process, customization, operational excellence, and being registered, DigiGlobal Solutions is ready to captivate your audience. So allow us to help you!

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