Content marketing is everything in the modern digital era. Everything and everyone is on the internet. People use it to browse, entertain, search, learn, play, and market!

Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately drive profitable customer action.

What is Content Marketing?

According to Lucy Alexander of Hubspot, Content Marketing denotes the creation and promotion of content assets to generate brand awareness, traffic growth, lead generation, and customers.

According to Jeeyan Rostam-Abadi Vice President of Marketing at Hawke Media, “The benefit of digital content marketing is that it creates a destination, which is a shortcoming of physical, brick-and-mortar-only marketing or other static revenue-generating activity.

Jeeyan said that “Content can generate engagement and revenue while you’re asleep, just like an e-commerce site or any other digital approach to building a business (The benefits of the modern age!). Content can create traffic, engagement, followers, sales, repeat sales, and conversations around your brand. Even if you produced the content a long time ago and haven’t done much with it yet, it’s not going anywhere.”

Julia Mccoy of Search Engine Journal said that Marketing is all about reaching your target audience at the right place and at the right time. With more than 4.8 billion people using the Internet today, internet marketing is one of the easiest and most affordable ways to reach your prospects. (Definitely the easiest!)

Songwriter and Comedian Bo Burnham once said in his song entitled “Welcome to the Internet”, “Could I interest you in everything all of the time? A little bit of everything all of the time?”. The song tackles people and their relationship with the internet, addressing how ridiculous things have become due to our dependency on content.

But if you are an entrepreneur, the digital age is full of a constant flood of content, and in fact, this has played to businessmen’s advantage. For instance, many types of businesses can now be fully digital and are now better able to focus more on their actual services. So now there is less worry about things like an office building and more focus on project executions.

What is digital content marketing?

Digital content marketing is so common that consumers now expect and rely (heavily) on it as a way to learn about brands and all their services.

Digital marketing can now also target a specific audience, people that are more likely to avail of your services based on the things that interest them, whatever social media platforms they may be using can be optimized so that it functions in a way that is beneficial to you, this is especially advantageous if you are trying to market through content creation. It makes it easier for you to attract people that are looking for your services or are looking for your type of creation.

Lucy said in her article; For instance, you might take advantage of social media’s targeting features to show social media ads to a certain audience based on variables such as age, gender, location, interests, networks, or behaviors. She also said that you might alternatively use PPC or SEO strategies to serve ads to users who’ve shown interest in your product or service, or who’ve searched for specific keywords that relate to your industry.

Ultimately, digital marketing enables you to conduct the research necessary to identify your buyer persona and lets you refine your marketing strategy over time to ensure you’re reaching prospects most likely to buy. Best of all, digital marketing helps you market to sub-groups within your larger target audience. If you sell multiple products or services to different buyer personas, this is especially helpful.

She said that Digital marketing helps you reach a larger audience than you could through traditional methods, and target the prospects who are most likely to buy your product or service. Additionally, it’s often more cost-effective than traditional advertising and enables you to measure success daily and pivot as you see fit. (Get modernized!)

According to Wolters Klower, It doesn’t need to be expensive to reach online customers effectively. Using a market-led approach to Internet marketing, you can build an effective website and attract customers through various Internet-based marketing tactics.

Lucy Alexander says that an effective digital marketing strategy combined with the right tools and technologies allows you to trace all of your sales back to a customer’s first digital touchpoint with your business (everything is provided by the internet nowadays).

According to the Content Marketing Institute (2015), “Content marketing is the art of communicating with your customers and prospects without selling. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us
with their business and loyalty.”

Knowing all this, how does one know which works best for the individual business? Is it Content Marketing? Is it a Social Media presence? Is it a nice website? To tell the truth, it is all of these things and more!

According to an article on digitalmarketer.com, “done right, your content marketing will not only attract prospects but also move them through a marketing funnel to drive more sales and grow your business.” The key to perfect content marketing is understanding existing intent and anticipating future intent, and then, creating the content “assets” needed to address that intent 24 hours a day, 7 days a week, this basically means you have to be consistent every day.

But how does one get started in all of this? It is a fact that not everyone doing business is necessarily good at it. Even if they have good ideas, many people have trouble executing it. You may make the best-tasting burgers or make real estate with the highest of standards, but all of these are sure to fail if one does not have an understanding of Digital Content Marketing.

It is a fact that we now live in an almost digital world and in these times businesses must have an online presence to be functional.

The article in Target Points Inc. says that depending on the aims of your organization’s marketing strategy, you can launch digital marketing campaigns using both free and paid media. With so many alternatives and tactics available in digital marketing, you have the freedom to be creative and try new things on a limited budget (Good news for mall businesses!)

The good news is that DigiGlobal Solutions is here to make Content Marketing so much easier.

Our team is comprised of enthusiastic and experienced professionals ready to work at your company’s disposal. Whatever your business may be, our team of experts is committed to providing the Philippines’ best content marketing service, guaranteed to help companies to achieve their various objectives.

Whether it is to Generate leads and sales, Increase web traffic and engagement, Build brand awareness and credibility, Nurture relationships with customers and prospects, or Establish thought leadership in your industry.

Regardless of what industry your company is in, DigiGlobal is committed to finding the best solution for your content marketing problems.

So what is the best solution for you then?

The truth is that there is no one-size-fits-all answer. The best strategy will vary depending on your goals and objectives. The most common ways to do this in the modern digital space are through creating high-quality content, promoting through social media, and using email marketing to promote your content. On top of it all, give it a little consistency and uniqueness and you’ve got yourself a great strategy!

“Nowadays, any company which wants to become or to remain competitive on
the digital market must develop marketing content adapted to its target and
distributed by the right social networks”, this is according to the Content Marketing Institute, 2015.

So what are you waiting for?

Get the expertise of DigiGlobal Solutions team and make your way into becoming a better business!

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