It’s no secret that social media has become an increasingly important tool for companies to connect with their customers and target markets.

A recent study from CMO Council and Altimeter Group found that more than half of marketers in the Philippines have been able to tie social media marketing efforts to sales increases directly.

If you’re interested in learning more about the importance of social media marketing for your business, here are a few important stats about social media marketing in the Philippines that you need to know.

• The Philippines’ social media penetration rate is 71.64 % which is higher than the global average of 58.4 %
• Social media users in the Philippines spend the most time on social media every day an average of four hours and six seconds. This is higher than the global average of two hours and 27 minutes.
• Filipinos spend nearly as much time browsing their social media feeds as watching TV (daily average of four hours and six seconds).
• Facebook currently tops Similarweb’s list of most visited social media websites in the Philippines in 2022. Twitter ranked 2nd followed by Messenger, Tiktok, and Instagram.
• The top-ranking social media channels in the Philippines are Facebook (99%), YouTube (57%), TikTok (17%), Instagram (14%), and Twitter (8%).
• Social media ads rank among the top sources for brand discovery among Filipino consumers sharing the spot with TV advertisements.
• Social media has become the primary online information resource for Filipino consumers.

You can’t go wrong when you are where your target market is. And if social media marketing hasn’t been an integral part of your business strategy this year, then now is the perfect time to consider incorporating it into the plans.

Wondering why? Keep reading below…

Why Social Media Marketing?

As a business owner, you know that marketing is crucial to your success. But what type of marketing suits your needs?

One simple solution is social media marketing. It’s low cost, easy to set up, and can give your company huge exposure with one post.

1.   Social platforms are a popular choice for consumers to get recommendations

As customers, people share product reviews, information about a service, advice on food or health, warnings about products, tips on using certain products, and more.

Since people have so many connections on social media these days—information is consumed by numerous other users. This data has become influential over those who use it as a way to plan their future purchases.

Studies show that many consumers rely on the information and feedback they find through social media when making decisions for themselves – because it provides them with an unbiased point of view from others just like them out there in the world.

2.   Helps you to build relationships with influencers within your area of expertise

Influencer marketing is essentially a method of advertising that uses endorsements and product mentions from influencers who have dedicated social followings which they are seen as authorities or experts within their respective niches.

Developing relationships and collaborations with influencers build credibility for brands because this type of marketing relies on the trust and loyalty these people have built up amongst their audience members.

Rather than making an advertisement, influencers produce fresh content such as testimonials, videos, and product reviews. Influencer marketing generates sales by tapping into niche audiences through custom-tailored content which can lead to conversion rates; a mixture of word-of-mouth promotion combined with native advertising.

3.   Can help increase brand recognition and authority

To build trust with your audience and establish yourself as an authority in your niche, there are several steps you can take. One of them is to create content that provides valuable information and education to those who follow you.

Building awareness of who you are is just as important as what you offer; thanks to social media, it’s easier for businesses to connect with their audiences through personal content while also ensuring credibility and building up trust.

The key to reaching this goal is consistency, credibility, and authenticity—it’s crucial for brands not only to be honest about themselves online but also to ensure consistency across all channels so there’s no confusion among their followers.

Social media trends may come along every now and then but if they’re not consistent with your brand identity – don’t hop on board!

4.   Social media marketing can increase the number of visitors to your site

When you have an e-commerce store, it becomes much easier for your customers to find and order the things they want or need.

As you consistently promote your site on your social media platform, the chances of people visiting your website increase. And there may even come a time when someone who visits becomes a customer!

For instance, LinkedIn is mostly made up of business-oriented networks—as such, it is one of the easiest places to do business deals or advertisements. Linking back to your own website via posts or stories on this network makes doing so even easier.

Furthermore, if you are present on Instagram but also happen to be in possession of an e-commerce shop; then consider including a swipe-up feature directly in your Instagram story that allows users who want to purchase anything from you online; right at their fingertips.

5.   Highly cost-effective

Social media is a cost-effective alternative to TV, print, and radio marketing channels. This makes social media marketing perfect for micro and small-scale businesses without big budgets for promoting brands.

To share content on social media, you can create social accounts and post them at no cost. To reach more people, however, you will be paying only a little bit for ads or sponsored posts – depending on what options are available in your country/region.

6.   Lets you connect with a wide market

Social media marketing is a great way to promote your business because it allows you to connect with a wide market. More and more people are getting on social media each day, meaning there are more opportunities for businesses to reach their target audience.

7.   Ads on social media platforms let you target an extremely-specific group of users

Social media platforms are a great way to get your brand in front of the people who are most likely to buy it.

When deciding where to place your ads, it can also be helpful to know which networks are most popular with your target audience. Where is your targeted population most engaged, concentrated, and easily accessible?

Take a look at which social media sites do well for you when you’re just browsing – what kinds of things catch people’s eyes or attract the masses? This might be an obvious choice for your first few social advertisement campaigns.

Now, we can’t argue that social media marketing can help your business grow.

Check out some of our tips and strategies for getting started:

What platforms to use?

There are many social media platforms to use for online marketing. Facebook, Youtube, Twitter, Tiktok, and Instagram are some of the most popular. Where you choose to focus your marketing efforts will depend on what type of business you have and who your target audience is.

In general, there are two common types of business marketing strategies – these are, business-to-business (B2B) and business-to-consumer (B2C).

An example of business-to-business (B2B) is the transaction between a manufacturer and a retailer. On the other hand, an example of business-to-consumer (B2C) is ) is the transaction between retailer and consumer.

Here are the top social media platforms and which business types they are best applied to:

It can be hard to keep up with all of the sites available and what they’re good for, though. To make things easier, here are three main types of social media marketing platforms:

1) Niche sites where users share photos or updates based on their interests like Flickr or Instagram

2) Advertising-based sites like Facebook where businesses can create pages to promote their products or services

3) Sites like LinkedIn where professionals from any industry can connect in order to network.

What type of content to post?

Social media is a powerful tool for businesses, and it’s important to make sure that your company is utilizing it. One way you can ensure that your business is successful in the world of social media marketing is to be consistent with the posts you publish.

How often to post?

Posting updates on social media is not a one-size-fits-all type of deal. You need to post often enough to stay relevant and build a following, but not so often that people don’t want to follow you anymore.

Try posting two or three times a day, every day. You should also monitor what other people are saying about your business on social media by using tools like Hootsuite or Tweetdeck.

It’s also important to make sure your posts are interesting because if they aren’t, you’ll have no one reading them.

How to measure success?

The success of any business will depend on how they measure its successes. If a company measures success by the number of likes, shares, and followers they have, then social media marketing is an important part of its marketing strategy.

As a business, it is imperative to track and measure the Return On Investment (ROI) from your marketing efforts. You don’t just create content for the sake of creating content – these are things that need to be tracked and analyzed if they’re going to have an effect on your bottom line.

Social media platforms are now offering native tracking tools that allow you to track followers, likes, engagement – even purchases. If you’re looking for an even more detailed view of things, there are Google Analytics and Hootsuite-type programs available.

To keep up with the competition, it might be time to start developing your own metric dashboard and conversion goals based on what matters most to your company

Conclusion

Social Media Marketing is a powerful tool that needs to be included in your overall marketing strategy.

There isn’t just one way to do this – constantly assess what works for you and what doesn’t to make sure you’re getting all the benefits social media can offer to your business.

Get the expertise of DigiGlobal Solutions team and make your way into becoming a better business!

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