Does a website still matter these days? Before the social media age, every online business gets most of its clients from its website visitors. They used the business website to showcase their products or services and eventually to cater to the checkout phase. But everything changed when social media platforms like Facebook entered the scene in 2008.

At first, it just offered a way to connect with your loved ones but after eight (8) years, in 2016, it introduced Facebook Shop, where business can use their Facebook Pages to showcase their products or services, and eventually, proceed to checkout of such product or service. Since then, many businesses have focused on offering their products on Facebook and setting aside the use of their business websites to increase their sales revenue.

Some might ask this question:

Are websites still important today despite the presence of the ease and convenience of offering and checking out products and services on social media platforms?

Some may have forgotten the advantages of having a website alongside social media pages. But here are some of the advantages of having one in this day and age.

1. It improves the credibility of the business.

Questions on whether or not your business is legit will always be a top-of-the-mind consideration of your customers before buying your products or services. Having a website can create credibility and sends a clear message that what you are doing is something that they can get their money’s worth.

But, mind you. Not all businesses that have websites can be seen as legitimate businesses. The key is to embed your social media pages to your websites so your customers will see that you integrate the same message from your website into your social media pages.

But it doesn’t end there. You have to create an attractive and professional-looking website that is also in line with your brand design and the message you are trying to send your customers. Such integrations create and improve the credibility of your business in the eyes of the customer.

2. It helps expand your brand awareness campaign.

It hurts when you want to sell something but your customers don’t know you exist. Having a website alongside your social media pages creates a wide opportunity to introduce yourself to your target audience using your core values, mission, and vision, especially what value they can get from buying your products or services. It’s more than just selling something, but giving value to your customers about who you are and what problems you are willing to solve for your customers.

3. It helps you generate more leads and eventually, sales.

Social media page checkouts are only available in selected countries and territories. Having a website with built-in checkout or an e-commerce store can help you generate more leads by creating account profiles for your customers, and increase sales by retargeting them on your promotional campaigns. Most website hosting platforms like DigiGlobal Solutions offer an e-commerce-like website so that you can cater to check-outs right on your website.

4. It attracts organic traffic to your website.

Search engines like Google and Bing help your business to be seen by the mass public. Social media contents are notorious for not being indexed by search engine when someone searches for a product or service they need. Having a website creates organic traffic using search engine optimization practices that use keywords that trigger a good ranking of your website at the top of the search results.

Such optimization is not available on social media platforms. Websites can take advantage of inserting predictive keywords that your target audience might be searching on search engines. This will create a more relevant score for your website and the next time people search for something, you will be at the top of the results.

5. It improves your customer experience.

Having all of the information about your business available on your website creates a more seamless customer experience for your target audience as they will not go back and forth from social media platforms to your website just to get the information they need. It also minimizes the need to always call or inquire about your products or services as the information about everything on your business is available on your website. In short, having a website can answer every question that your prospects might ask you.

6. It serves as your landing page to drive more traffic and sales from social media platforms.

Social media platforms are more of a tunnel or bridge between customers and your website. Having a website linked or tagged on your social media posts can drive more people to your website and eventually get you more sales conversions. Some social media platforms offer Pixel technology, such as Facebook Pixel, and UTM (Urchin Tracking Module) which helps you monitor your digital ads performance and use data gathered for retargeting or remarketing.

When is the time to get a website for your business?

You are kidding? Definitely, today!

Now that we have seen the importance of having a website alongside your social media platform pages, it’s time to build one for you. DigiGlobal Solutions offers web design and creation to help you generate leads, drive more traffic, and increase your sales to an astronomical level.

Aside from creating your website, we offer social media marketing, email marketing, search engine optimization, e-commerce management, content writing, software development, mobile app development, and IT solutions such as web hosting and IT staff augmentation.

It is our aim to help you create brand awareness, convert more prospects, and generate more sales revenue for your growing business. Get in touch with us today on our social media pages on Facebook, Instagram, Twitter, and LinkedIn, or message us on our messaging channels on Viber, Telegram, and WhatsApp.

Talk to us and let us help you achieve your marketing goals with DigiGlobal Solutions.

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