What is an Explainer Video? The Definitive Guide
You’ve heard of explainer videos, but you’re unsure what they are or how they can help your
business. Let’s change that by reading this blog post, so keep reading!
What is an explainer Video?
It’s a short, animated video that explains a product or service clearly and concisely. It is used to educate potential customers about a company or product and is often used on websites, social media, and advertising campaigns.
Explainer videos usually start with a brief overview of the problem that the product or service
solves. They then explain how the product or service works and how it can benefit the
customer. Often, they will use simple animations and graphics to illustrate the points being
made. The key is to keep the video short and sweet – under two minutes is ideal.
1. The 2D Animated Explainer Video
This type of video uses two-dimensional illustrations to tell a story or explain a concept. They
are often used to introduce a new product or service or explain how something works.
2. The Whiteboard Animation Explainer Video
It’s simple, clean, and easy to understand. You can use this video to explain everything, from
your product or service to your company culture. Plus, whiteboard animation videos are highly
effective in getting people to take action.
3. The 2.5D Animated Explainer Video
It usually features a character or object that appears to be moving in three-dimensional space
but is just moving along a two-dimensional plane.
4. The Motion Graphics Explainer Video
This type of explainer video is perfect for businesses that want to deliver a fun and engaging
message. Motion graphics are all about visuals and animation, so if you have a message best
delivered through these channels, this is the type of explainer video for you.
5. The Kinetic Typography Explainer Video
This type of video uses moving text to help explain a concept or tell a story. The text is often
animated in a way that makes it appear as though it is floating or moving across the screen.
6. The Live-Action Explainer Video
This type of explainer video is created using actors and real-life footage. The filming process for a live-action explainer video can be costly and time-consuming, but the results are often very polished and professional. This type of explainer video is ideal for businesses that want to come across as established and trustworthy.
7. The Screencast Explainer Video
This type of explainer video is best used to show simple processes that can be easily
understood by visuals alone. For example, it might be a good option for explaining how to use a particular software or app.
8. The Infographic Explainer Video
It’s made up of a series of graphics and illustrations, set to music and a voiceover, that tell a
story and provide information in an engaging and visually-appealing way.
9. The stop-motion Explainer Video
This type of video uses a series of pictures that are put together to create the illusion of
movement.
10. The 3D Animated Explainer Video
This type of video is great for businesses selling products or services that require a high degree of explanation or demonstration. 3D animation allows you to show the viewer exactly how your product works or how your service can benefit them.
What are the benefits of Explainer Video?
Explainer videos have quickly become one of the most popular and efficient ways to market a
product or service. Here are 15 benefits of using explainer videos to market your business.
1. They’re short and to the point
You don’t have to sit through a long, drawn-out sales pitch or product demonstration. Instead,
explainers get straight to the point and concisely tell you what you need to know.
2. They’re engaging and visually appealing
They’re designed to be concise and focus on a specific message. In addition, the visuals in an
explainer video help drive home the point that the company is trying to make, making it more
likely to stick in the viewer’s mind.
3. They’re easy to understand
These are designed to be easy to understand, thanks to their simple language, precise visuals, and short duration. It makes them ideal for audiences who may not be familiar with your product or service or may not have the time or patience to read through lengthy marketing materials.
4. They can be used to explain complex concepts
By breaking down the information into manageable chunks and using visuals, explainer videos can help viewers grasp even the most complicated topics quickly and easily.
5. They can be used to increase website traffic
Creating an informative and engaging video can encourage viewers to visit your website and
learn more about your product or service.
6. They can be used to boost SEO rankings
Including a video on your site allows you to have additional keywords in the video’s title and
description. These keywords can help your site rank higher on search engine results pages,
making it more likely that people will find your site.
7. They can be used to increase conversion rates
It can increase your conversion rates by over 20%, and they’re one of the most effective ways
to explain your product or service in an engaging and informative way. Explainer videos are also incredibly shareable, so they can help you reach a wider audience with your message.
8. They can be used to generate leads
By providing concise and easy-to-understand information about your product or service,
explainer videos can help you achieve your business goals.
9. They can be used to nurture prospects
By providing prospects with valuable information about your product or service in a short,
engaging format, you can keep them informed and engaged at every stage of the sales cycle.
10. They can be used to close deals
You can use Explainer videos to close deals by providing potential customers with information about your product or service concisely and visually engagingly. Doing so can increase the likelihood that they will understand your offering and be more likely to make a purchase.
11. They can be used to build relationships
When you produce high-quality, informative, and entertaining explainer videos, people are
more likely to watch them and share them with others. As a result, it can help you attract new
customers and grow your business.
12. They can be used to improve customer retention
By keeping customers informed about your latest offerings, you can encourage them to stick
around and continue doing business with you.
13. They’re cost-effective
These are great ways to communicate your point without breaking the bank. You don’t need a
big budget to produce a quality explainer video. You only need a good script, creative visuals,
and a professional voiceover.
14. They can be used to measure results
These can help you track your video marketing performance and results. For example, you can see how many people watch your video, how long they watch it, and where they watch it. This information can help you optimize your video for better results.
15. They’re versatile
You can use it in a variety of ways to promote your business. You can use them on your
website, on social media, in email marketing campaigns, and even in traditional advertising.
Who uses explainer videos, and why are they practical for them?
Here are just a few examples of who uses explainer videos and why:
1. Businesses
Explainers are often used as a marketing or sales strategy. They can be used to
introduce a new product or service, explain how to use it, and demonstrate its value.
2. Individuals
Many people use explainer videos to promote themselves or their work.
For example, if you’re a freelance artist, you can use an explainer video to showcase your skills and attract new clients.
3. Educators
Educators: Explainers are a great way to teach complex concepts. They can be used in the
classroom or as part of an online course.
4. Nonprofits
Explainers can be used to raise awareness for a cause or promote a fundraising
campaign.
5. Government agencies
Explainers are often used by government agencies to communicate with the public. They can be used to provide information about a new program or initiative or explain how to use a government service.
6. Media outlets
Explainers are used by media outlets to tell stories and engage their audiences. They can be used to report the news or to entertain viewers.
So, who uses explainer videos? Just about anyone! Large and small businesses, individuals,
educators, and more use explainer videos to reach their audiences.
How do you make an explainer video that is both informative and engaging to watch?
Let’s discuss the different ways in which you can make an explainer video that is both
informative and engaging to watch.
1. Keep it short and sweet
The first step to creating an engaging explainer video is to keep it short and sweet. No one wants to watch a long, drawn-out video that does not get to the point. Therefore, explainers should be around 2 minutes in length or less. It allows you to get your message across without boring your viewers.
2. Use engaging visuals
Another essential aspect of an exciting explainer video is the use of visuals. It could include using colorful graphics, animations, or even live footage. Whatever you choose to use, make sure it is eye-catching and will hold your viewer’s attention.
3. Use a catchy soundtrack
For your explainer video to be truly engaging, it should have a catchy soundtrack. It will help set the video’s tone and keep your viewer’s attention focused on the screen.
4. Use a clear and concise script
One of the most important aspects of an explainer video is the use of a clear and concise script. It will guide the visuals and the video’s overall message. Ensure that your script is easy to understand and gets your point across effectively.
5. Keep it relevant
Another key element of an engaging explainer video is to keep it relevant. Your video should be about an interesting and helpful topic to your viewers. If it is not, you run the risk of losing their attention.
6. Make it visually appealing
Visuals are key to an engaging explainer video. But it is not just about using any old visuals. They need to be visually appealing as well. It means using high-quality graphics and animations that are pleasing to the eye.
7. Use a voiceover
A voiceover can be a great addition to an explainer video. It can help to add another level of engagement by providing a personable touch. Just make sure that the voiceover is clear and easy to understand.
8. Add subtitles
Subtitles can be a great way to make an explainer video more engaging, especially if it is in a foreign language. By adding subtitles, you are giving your viewers the option to read along and follow along with the video.
9. Use call-to-actions
Call-to-actions are a great way to engage your viewers and encourage them to take action. For example, a call-to-action at the end of your video can prompt your viewers to visit your website, sign up for your newsletter, or even make a purchase.
10. Test it out
Before you release your explainer video to the world, it is essential to test it out
first. It will help you to identify any areas that need improvement. You can test your video with
a small group of people or even run it through a software program.
By following these simple steps, you will be on your way to creating an engaging and
an informative explainer video that will capture your viewer’s attention from beginning to end.
Common mistakes people make when creating explainer videos
When it comes to creating explainer videos, there are a few common mistakes people make.
But by avoiding these mistakes, you can create a compelling and engaging explainer video that
will help promote your business or product. Here are four of the most common mistakes
people make when creating explainer videos, as well as how you can avoid them.
1. Not Defining the Target Audience
When creating an explainer video, you must define the target audience. What are their needs
and wants? What problem are you solving for them? By understanding your target audience,
you can create a video that resonates with them and helps address their specific needs.
2. Not Having a Script or Storyboard
Another common mistake people make when creating explainer videos is not having a script or storyboard. Your video will likely be ineffective without a clear idea of what you want to say
and how you want to say it. So before you start production, take the time to write a script or
create a storyboard. It will help ensure your video is on message and engaging for your viewers.
3. Not Using Professional Voiceover Talent
It is what will guide viewers through the video and provide them with information about your
product or service. As such, it’s essential to use professional voiceover talent to deliver a clear and concise message. Avoid using someone with a heavy accent or difficult-to-understand speech patterns. Instead, opt for a voice that is easy to listen to and understand.
4. Not Optimizing for Search Engines
Don’t forget to optimize your video for search engines. It means including keywords and
phrases that potential viewers are likely to search for. By optimizing your video, you can help
ensure it appears in search results and can be seen by those who are interested in what you
have to offer.
5. Not Focusing on the Call to Action
Make sure your video has a strong call to action. What do you want viewers to do after
watching your video? Whether it’s visiting your website, signing up for your email list, or
making a purchase, be sure to include a call to action that is clear and easy to follow.
6. Not Measuring Results
Don’t forget to measure the results of your video. For example, how many views did it get?
How long did viewers watch it? What was the conversion rate? By measuring the results of your video, you can determine what is working and what isn’t and make changes accordingly.
7. Not Updating Your Video
As time goes on, your business or product will likely change. And when it does, your explainer
video should change too. So keep your video up-to-date with the latest information about your
company or product. It will help ensure it remains relevant and engaging for viewers.
8. Not Promoting Your Video
Don’t forget to promote your video. Post it on social media, include it in email marketing
campaigns, and embed it on your website. The more people see your video, the more likely you will achieve your desired results.
9. Not Creating Multiple Videos
Don’t stop at just one explainer video. Instead, create multiple videos that focus on different
aspects of your business or product. It will help you reach a wider audience and promote your
business or product in various ways.
10. Not Asking for Feedback
Finally, don’t forget to ask for feedback. After creating your video, reach out to your target
audience and ask what they think. What did they like? What didn’t they like? What would they
want to see more of? Their feedback can help you improve your future videos and ensure they
are engaging and effective.
Creating an explainer video can be a great way to promote your business or product. But it’s
essential to avoid making common mistakes.
Before hiring an explainer video company to help with your project what should you consider?
It would help if you kept a few things in mind when you’re looking for a company to create an
explainer video for your business. So here are ten things to consider before hiring an explainer video company.
1. Their portfolio
Look at the company’s previous work and see if its style aligns with what
you’re looking for.
2. Their process
Ask them about their creative process and how they go about making an
explainer video from start to finish.
3. Their team
Find out who will be working on your project and their qualifications.
4. Their price
Get a few quotes from different companies and compare prices to find the best
value for your budget.
5. Their timeline
Find out how long the company will take to create your explainer video from start to finish.
6. Their revisions policy
Make sure you’re clear on how many revisions you’re entitled to and
the process for making changes.
7. Their rights policy
Ensure you understand who owns the rights to the final video and the
usage rights.
8. Their guarantee
Ask the company if they offer any satisfaction guarantee in case you’re
unhappy with the final product.
9. Their customer service
Find out the company’s policies for customer service and
communication throughout the project.
10. Their professionalism
Ensure you feel confident in the company’s ability to deliver a high-quality, professional explainer video.
By keeping these things in mind, you can be sure to find the right explainer video company for
your business.
So what’s the bottom line? An explainer video can be a powerful way to help people
understand your product or service. They’re fun, engaging, and can capture people’s attention.
Plus, they can be a great way to show off your company culture and personality. So if you
haven’t tried creating an explainer video for your business yet, now is the time to do it.